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Tom Cates
Jun 17, 20194 min read
The Science of Loyalty
The Science of Loyaltyâ„¢ As a young consultant I spent much of my time conducting qualitative and quantitative customer research for my...
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Tom Cates
May 6, 20193 min read
Four Definitions of Success: Internal Process
When you envision success, what is it that you see? Do you picture revenue growth and profit margins? Then your definition of success...
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Tom Cates
Apr 16, 20192 min read
Four Definitions of Success: Financial Measurement
Last time we talked about how your definition of success defines you, and explained that most definitions of success fall into four...
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