
EnAct 4.0
Sales Intelligence Software
EnAct is our flagship software product designed with one purpose in mind – help people close deals. It is powerful, fast, and the only web-based feedback software that turns client perceptions into action.
With years of thinking, analyzing, and working hard under our belt the 4.0 release of EnAct brings the smartest and most useable product of its kind to the market place. We are very proud of what we have and are certain about the effects it has for every EnAct user.
EnAct brings individual client responses, Brookeside’s action plans, and proven metrics to its users every day.
We are excited about how EnAct and our patent pending Relationship Assessment model can be implemented in mere days not months for you or your company.

Education
Applied Sales Intelligence
We have never run into bad selling agents or account teams; we have worked with great people regularly doing the wrong this with the right clients. Through our extensive library of acclaimed workshops we will craft the right solution to set the right course starting on the first day.
Incorporating actual feedback from the people you sell to generates inviting, productive, interactive workshops that keep participants focused on actual opportunities.
To be effective, a workshop should be perfectly aligned with the goals of people attending. Brookeside will tailor all of its proven content around an organization's needs, industry, products, and/or services.
If you already use a training solutions provider, Brookeside's curriculum specialists can help integrate the intelligence gained into their content.
What We Do
While software and workshops are solutions, what we do everyday is the legwork to make the life of sales people more effective.
Brookeside has developed the Relationship Assessment model, a patent pending process for collecting, analyzing, contextualizing and delivering actionable intelligence directly to the people that can do something with these results. We have found that the best way to manage key accounts, prospects, and targets is individually. As a result the Relationship Assessment model is a seamless process for requesting candid feedback from each person you sell to.
We are constantly researching the best ways to help sellers sell more of their products and services to existing clients. We have successfully helped many of our clients develop custom sales processes and planning systems to integrate the intelligence EnAct delivers with existing sales teams.
Who Hires Us
Our experiences range across industries and from large to small organizations. Our solutions, however, work best for anyone who has high value business to business relationships.
Our success in driving sales numbers is equaled in both team and individual selling environments.
We have a team of smart fulltime professionals all who share the passion for helping our clients develop great business relationships with their clients. Please get in touch so we can better understand your challenges.
Research
Studying interactions between people isn't always easy. Our models of behavior represent a constant effort to develop better metrics and algorithms.
Partial Client List
Over the years our people have delivered solutions to these companies...
Background
Back in the spring of 1994, recent MBA graduate Tom Cates met Bob Stringer, the renowned authority on organizational climate whose work with George Litwin at Harvard University pioneered the study of employee motivation and identified the fundamental elements that produce strong relationships within corporate cultures. Stringer and Litwin proved that the strength of an employee’s relationship to a workgroup or a company can not only be measured, it can also be managed.
Tom's background in sales at IBM caused him to look at Stringer & Litwin's research on climates and motivation and ask a very simple question: "If it is possible to measure and manage the strength of employee relationships, is it also possible to measure and manage the strength of customer relationships?"
After six years of exhaustive research, the answer turned out to be yes. Brookeside was born.
Two themes have propelled Brookeside as a company since that day:
• Brookeside's sales intelligence software benefits our clients by giving them the ability to quantify the value and strength of their relationships in real time. Taking action on this intelligence increases revenue.
• By virtue of the Sales Intelligence we help our clients gather, Brookeside is able to increase the impact of training departments by incorporating that knowledge into curriculum.
Brookeside's mission to "help sales people create long term mutually beneficial relationships that drive revenue" derives directly from these two themes. Our success has been based upon our ability to demonstrate the revenue impact of strong customer relationships. In short, we supplement your existing customer relationship management solution(s) with high impact sales intelligence that help you maximize revenue. Brookeside's impact is realized the day you start your sales intelligence campaign.
Press
- The Brookeside Group celebrates National Client Retention Liberation Day
The Brookeside Group, Inc. recognizes all those Sales Executives who have been struggling with customer retention issues... . - The Brookeside Group Wins Pacesetter Award from Boston Business Journal
Sales Intelligence firm The Brookeside Group Wins Pacesetter Award from Boston Business Journal.... - The Brookeside Group Has Asked and Had Answered Over One Million Questions
The Brookeside Group, Inc. has asked and had answered over one million sales intelligence questions on behalf of their clients.... - Tom Cates of the Brookeside Group to Keynote the Customer Experience Summit
Tom Cates, Founder and President of The Brookeside Group, Inc., will serve as lead keynote at the 2009 Customer Experience Summit (CES). The CES will be held at the Hyatt Regency McCormick Place in Chicago, IL March 30 - April 2....
People
Tom Cates
President. Thought Leader. Speaker.
Alex Horovitz
Chief Technologist. Statistician. Software Engineering.
Karen Priscella
Finance. Operations. Accounting.
Travis Britt
Software Architecture. Object Oriented Software Engineering. Lead Engineer.
Tom Philip
Object Oriented Software Engineering. Software Engineer.
Kaitlyn Greene
Project Management. Instructional Support.
Cyndi Krikorian
Project Management. Instructional Support.
Megan Kelleher
Project Management. Instructional Support.
Rick Bierwagen
Vice President. Client Engagement Management. Training.
Jeff Bartolini
Customer Experience. Operations. Products and Solutions.
Jeff Dodgson
Training Implementation
Bill Glencross
Sales. Business Development
Amina Hussain
Marketing. Sales. Instructional Design.
Laura Takach
Project Management. Instructional Design.
Bryan Solar
Sales. Instructional Support.
Madelyn Carlson
Project Management. Instructional Support.
Jobs
Brookeside hires highly motivated individuals who seek to make a difference in their lives and the lives of others. Do you want to make a difference? Start yourself down the path by sending us a resume and tell us a little bit about yourself: jobs@brookeside.com
Post
524 Main Street
Acton, Massachusetts 01720
Phone
Office: 1.978.266.9876
Fax: 1.978.266.1555
info@brookeside.com
jobs@brookeside.com
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