Brookeside Resources
Resources to help you build better relationships. Check back often for new additions.
White Papers
- FEATURED: Managing Corporate Culture
- FEATURED: Make Excellent Client Relationships Your Differentiation
- FEATURED: Creating Willing Buyers
- Brookeside INSIGHT is the Premiere Loyalty Predictor
Success Stories
- Client Realizes Significant ROI Using Brookeside INSIGHT
- Building Client Retention, A Case Study
- Brookeside Partner Program Success Story
Videos
- Brookeside INSIGHT Overview
- Measuring Customer Intelligence
- Closing the Sales Gaps
- How Motivation Leads to Sales Results
- Preparing for Your Next Big Meeting
Workshop Descriptions
Sales
Management
- Developing Your Management Career
- Coaching for Results
- Creating Successful Managers
- Advanced Management Skills
- Coaching Your Direct Reports to Build Client Relationships
- Mastering Remote Management
Teamwork
- Creating Successful Team Leaders
- Creating Successful Team Members
- Creating a Successful Management Team
Account Management
Brookeside at a Glance
Publications
- “Leading for Loyalty,” Robert Stringer and Thomas M. Cates, The 2009 Pfeiffer Annual: Leadership Development
Archived Podcasts
- “A New Age in Customer Loyalty,” Thomas Cates
Webinars
- “6 Dimensions That Drive Better Business Relationships,” Thomas Cates
Articles
- “Keeping B2B Enthusiasts Enthused,” Forbes, August 12, 2012
- “A Beginner’s Guide to DIY Research,” Quirk’s Marketing Research Media, August 12, 2012
- “The Loyalty Checklist: Building Strong Customer Relationships,” Construction Today, August 10, 2012
- “Insight Builds Profitable Relationships,” Industry Today, July 27, 2012
- “Silence, Trust Issues Key in Detecting B2B Defection,” Chief Marketer, June 12, 2012
- “Using Client Surveys to Break the ‘Just Fine’ Syndrome,” AccountingWEB, June 6, 2012
- “Increasing the Effectiveness of Client Surveys,” Accounting Today, May 14, 2012
- “Fast Growth in a Slow Economy: 5 Case Studies,” Inc. Magazine, April 3, 2012
- “Client Relationship Secrets That Drive Greater Profits,” EcSell Institute
Available by Subscription Only
- “Need to Meet: Tom Cates, President, The Brookeside Group” Thomson Reuters’ Buyouts Magazine, July 30, 2012
- “What Do You Think? 4 Tips for Surveying Your Client Base” PRSA (Public Relations Society of America) Tactics, July 3, 2012
Press Releases
- “The Brookeside Group Enhances B2B Client Feedback with Expanded Features for its Flagship Product, Brookeside INSIGHT,” PR Web, June 19, 2012
Archived Press Releases
- “Management Consulting Firm The Brookeside Group Wins Pacesetter Award from Boston Business Journal,” PR Web, February 27, 2009
- “The Brookeside Group Has Asked and Had Answered Over One Million Questions,” PR Web, February 5, 2009
- “Brookeside Named as Finalist in 2009 Stevie® Awards for Sales & Customer Service,” PR Web, January 14, 2009
- “How a Management Consulting Firm Grew to a Multi-Million Dollar Business Thanks to Client Relationship Management,” RainToday.com, 2008
- “Acton Firm Says the Key to Success is Customer Loyalty,” The Boston Globe, January 17, 2008
- “Management Consulting Firm The Brookeside Group Ranked on 2008 Inc. 5000,” PR Web, August 20, 2008
- “The Brookeside Group Releases Version 1.5 of EnAct!™ the Online Relationship Management System,” January, 2005